Focus Groups

Having conducted hundreds of Focus Group sessions, Clarion Research conducts rich, insightful qualitative studies with highly actionable findings.  Our moderators are highly-skilled and adept at creating a special rapport with respondents, managing groups effectively and on-time and keeping discussions well-paced and on track.  Through various qualitative techniques, such as role playing, magazine/picture/word sorts, laddering, and other personification and projective exercises, our moderators are especially skilled at uncovering valuable information and encouraging thought provoking discussions.

At Clarion Research, we offer our clients complete end-to-end qualitative research services including:

• Senior-level management of all respondent recruiting – including screener design and development.
• Selection and supervision of research facilities.
• Highly disciplined discussion guide development.
• Group moderation and interviewing by seasoned focus group moderators.
• Video streaming of focus group sessions for clients unable to travel.
• Complete audio/video documentation.
• Worry-free incentive handling and distribution.
• Post-group “on-site” analysis and discussion.
• Final reports written by our moderators or in-person presentation of findings.

Clarion Research partners with only the finest focus group facilities – providing our clients with the utmost in service, comfort and convenience.  

For more information about Clarion Research qualitative research services, please contact Steve Crane, 212-664-1100 or steve.crane@clarionresearch.com