Qualitative Research Solutions

Clarion Research offers a complete portfolio of innovative and trusted qualitative research solutions to assist our clients in making informed business and marketing decisions based on thorough strategic market insights.

Our qualitative team, led by Steve Crane, is a group of highly-skilled, strategic thinkers, who are equipped with the analytical and communication skills essential to understanding respondent input – and discovering the underlying business issues and solutions.  Our qualitative team is well-versed at creating a good rapport with respondents, keeping the discussion flowing, and ensuring that conversations are well-paced. At Clarion, clients can be assured that all respondent recruitment is supervised by senior staff.  And to ensure clients a comfortable and pleasant “back-room” experience, Clarion partners with the finest focus group facilities across the country and around the world.  

When it comes to results, our moderators and analysts often provide informal analysis, top-line summaries and conference call discussions when timelines are short and critical decisions can’t wait. In addition, our final reports include strategic insights and actionable recommendations. 

Clarion’s portfolio of qualitative methodologies includes:  

• Focus Groups (View our Qualitative Demo)
• Mini-Groups, Triads, & Dyads
• In-Depth Interviews (In-Person, Phone, via Web Meetings)
• Executive/Professional Interviews
• Online Bulletin Boards
• Ethnographies
• Street Sessions ℠

We invite you to check out our qualitative services and techniques by viewing our short Qualitative Research Demo video. 


In addition, the Clarion team is proud to introduce Street Sessions^℠, a unique qualitative marketing research tool incorporating spontaneous “man on the street” interviews. Click here to check out recent project videos.

When complex research designs call for both qualitative and quantitative research, Clarion is uniquely qualified to apply its experience in both methodologies.  There is no confusion or lost findings because two independent vendors do not need to be involved – nothing falls through the cracks. Final reports can be integrated to include both qualitative and quantitative findings.