The following sample survey demonstrates many of the flexible and respondent-friendly features available with a custom-programmed survey. 

These include:

  • Password protection to admit invited respondents only
  • Unique URL address to permit only one completed questionnaire per respondent
  • Screening and quota control to interview qualified respondents only.
  • Automatic skip patterns
  • Ability to carry through or "pipe" responses into subsequent questions
  • Randomization of lists and attributes to eliminate order bais
  • Real-time logic checking of answers
  • Constant sum and allocation verification
  • Ability to collect verbatims
  • Photo or graphics inclusion for logo, concept testing or package testing
  • Ability to "hot link" directly to other web sites if necessary
  • Ability to sample visitors to your website

Note: The following survey is done in multi-page interactive format (i.e. once an answer is given, the questionnaire automatically moves to the next page).  A single page format is also available (i.e. where the respondent must scroll from question to question).  However, single page formats are only recommended if a very large sample size is required over a short period of time.

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