Ken brings a wealth of experience to Clarion in qualitative, as well as quantitative research. In addition to prior corporate, supplier, and agency research roles, Ken successfully managed his own market research business for more than two decades.

 

Ken is a sought-after moderator, having conducted several thousand focus groups, in-depth interviews, and online forums. His primary industries of expertise include Media/Advertising, Sports, Tech, Pharma/Healthcare, and Retail/CPG. Within Media, Ken has substantial experience garnering insights related to Programming Development, Ad Purchase, Ad Testing, UX Platform/Website Testing, Sponsorship Activations, Channel Positioning, Scheduling, and Online Strategies. Other areas of expertise include Package Testing, New Product Development, Sports League and Franchise Advertising, Retail Licensing, and Uniform Development.

 

Ken is appreciated not only for his knowledge and expertise, but also his collaborative style and sense of humor.

 

Ken enjoys time with his wife, their three kids and his beloved rescue dogs. He's a long-time Rutgers sports fan, which over the years has demonstrated his dedication, loyalty, and patience! In his free time, Ken coaches youth baseball. His Clarion teammates are eager for him to one day show off his juggling skills!