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Methods and Expertise

At Clarion Research, we develop customized research solutions to help your team uncover insights, fuel informed decision-making, and drive innovation. 


customized to meet your needs.


Computer screen with bar charts

Customized surveys to measure, test, or predict: online, in-person or phone. Hard-to-reach targets. Advanced analytics and video capture options available.

Two women at a table having a conversation

Explore "why" through focus groups, online forums, in-depth interviews, mobile diaries, & ethnographies.  Client backroom participation encouraged. Video reports available.

Person writing on a clear board

Multi-phase approach combining quantitative, qualitative, and/or desk research. A powerful solution when the topic is new, sensitive, or

particularly complex. 

Football stadium

On-site/real-time reactions. Brand awareness, customer experience, sponsorship impact. Great for conventions, sporting events, transportation hubs, or college campuses.

Person creating a bar chart

Track CSAT, NPS, retention intent, and other KPIs with highly reliable sampling & field management. Swappable hot topics modules. Dashboard visualizations.

A stack of coins

Solutions to fit

your budget and timing. 

Omnibus,  swift custom surveys, Street Sessions, and swift qual options.

Mathematical equation

Digestible and easy to understand advanced analytics: Segmentation, Key Driver Analysis, Discrete Choice, Max-Diff, Correspondence Analysis.

A globe

Qualitative and Quantitative research you can trust in North America, EMEA, LatAm, and APAC. In-language, culturally adept, real-time qual translations.


Understand market dynamics within the competitive environment.

  • Understand attitudes and usage behaviors

  • Segment your target audience

  • Profile your consumer / B2B market

  • Analyze the competitive landscape

  • Identify marketplace trends

  • Pinpoint what drives purchase of your product/service

Mountain landscape with sunrise

to address your most pressing business needs.



Building blocks that read retain, develop, acquire, reach and inspire


Explore the relationships key audiences have with your brand.

  • Identify the elements that delight customers and the ones that displease them

  • Gain insights to the customer’s journey and path-to-purchase

  • Uncover the most salient touchpoints

  • Voice of the customer (VoC)

  • Examine customer need states and usage occasions

  • Understand the conversion funnel

Mountain landscape with sunrise

Brand Health

Understand how key segments see dynamic brands in a changing landscape.

  • Understand brand perceptions and image 

  • Measure your brand’s equity and reputation

  • Brand funnel

  • Values alignment

  • Identify the white spaces your brand can own 

  • Brand health tracking

Building blocks that read retain, develop, acquire, reach and inspire
Man in time square

Advertising & Communications

Measure the impact of messaging, advertising, and partnerships.

  • Advertising /message development

  • Communications effectiveness

  • Event and sponsorship impact

  • Measure the impact of brand assets (packaging, logo, brand name, spokesperson)


Ideate, optimize, and evaluate product concepts and features.

  • Evaluate new product / service concepts

  • Develop and refine products / services

  • Optimize new or existing features

  • Evaluate the user experience

Man in time square
dollar bills being cut by scissors

Price Modeling

Determine optimal pricing within a competitive environment.

  • Assess willingness to pay

  • Uncover pricing to optimize revenue and/or share

  • Explore insights to preserve the value of your brand

  • Multiple approaches to fit your needs: Gabor-Granger, Discrete Choice, Van Westendorp, BPTO (Brand Price Tradeoff)

dollar bills being cut by scissors

How can we help? Let's talk!

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