Clarion offers a complete portfolio of qual solutions:
- Focus groups - in person/online
- Buddy groups, mini groups, triads, pairs - in person/online
- In-depth interviews - in-person/phone/online
- Online bulletin boards
- Mobile diaries
- Online communities
- Street Sessions intercepts
- Ethnographies/shop along's
Our qual team is a group of strategic thinkers equipped with the analytical and communication skills essential to understanding respondent input. We create a good rapport with respondents, keep discussions flowing, and ensure that conversations are well-paced.
When complex designs call for both qual and quant, Clarion is qualified to apply its experience in both. There is no confusion or lost findings – nothing falls through the cracks. Reports can be integrated to include both qual and quant insights.